Insights
Notes on operations for the AI era
What we're learning implementing Claude, Salesforce, and HubSpot for real teams. Plain language, no hype.
- 2026-11-06
What Claudeforce actually is: three ways to connect Claude and Salesforce
Claudeforce is a partnership, not one product. Here are the three ways to connect Claude and Salesforce today, what each can do, and which to start with.
- 2026-11-06
Everyone can use AI, not everyone is good at it
AI slop vs. polished AI: why the same tools create mess in some companies and real results in others, and what a polished AI implementation looks like.
- 2026-11-06
Why are you still logging into Salesforce?
We're building Claude artifacts that put live Salesforce data in a clean, role-based interface. Soon people won't log into Salesforce at all. Here's why.
Tell us what's stuck
A 30-minute call is usually enough to tell whether the fix is process, data, configuration, or AI.