Platform
Marketing Cloud Account Engagement (Pardot)
Marketing Cloud Account Engagement, still called Pardot by most people who use it, is Salesforce's B2B marketing automation platform. We set it up so marketing and sales trust the same lead data.
What we do with Account Engagement (Pardot)
Salesforce connector
Sync rules, field mapping, and lead and contact handling configured so records match in both systems.
Scoring and grading
Behavior scores and fit grades based on what your closed-won deals actually looked like, with a clear handoff threshold to sales.
Engagement Studio
Nurture programs with branching logic, built for each stage of your buying cycle.
Forms and tracking
Forms, form handlers, tracker domains, and campaign attribution set up correctly the first time.
Audits and migrations
Cleanup of years of unused assets and rules, business unit setup, or migration to or from HubSpot.
Questions we hear
Is Pardot being discontinued?
No. Pardot was renamed Marketing Cloud Account Engagement in 2022 and remains a supported Salesforce product. The name changed; the platform didn't go away.
Tell us what's stuck.
A 30-minute call is usually enough to tell whether the fix is process, data, configuration, or AI.